Brand
convert.com

Layout & grid

A centered container and a 12-column grid give every Convert page the same underlying structure.

Container

Content centers inside a --max-width of 1200px via the .container class, with --section-px gutters of 24px holding it off the viewport edge on every breakpoint.

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 var(--section-px);
}

Grid

Convert's canonical bento grid is 12-column. Columns are the unit of measure for every block on a page.

1
2
3
4
5
6
7
8
9
10
11
12

Blocks span ranges of columns. A common split places one half from column 1 to 7 and the other from column 7 to 13.

span 1-7
span 7-13

20-column grids appear on some legacy LPs; 12-column is canonical going forward.

Prose widths

Centered text columns are capped at one of three prose-width tokens so line length stays readable.

--prose-narrow · 540px
--prose-default · 720px
--prose-wide · 880px