Brand
convert.com

Workflow

A product walkthrough, a framed video or screenshot beside the numbered steps it demonstrates.

Example

A Frame holds the walkthrough video, and a short numbered list beside it names each step the visual demonstrates.

app.convert.com/new-test
walkthrough video
  1. 1

    Pick a goal

    Choose the metric your test should move.

  2. 2

    Build variations

    Edit visually or drop in code.

  3. 3

    Launch & watch

    Ship and read results in real time.

Composition

A workflow section pairs a single visual with the steps it walks through:

  • Frame, the browser chrome that holds the walkthrough video or screenshot.
  • Numbered steps, a short ordered list where each step carries a badge number, a title, and one line of detail.

Usage

The workflow section shows the product in motion, then names what's happening so readers can follow along.

  • Pair a real video or screenshot in a Frame with the steps, never use a placeholder in production.
  • Use 3-5 steps; fewer feels thin, more turns the walkthrough into a manual.
  • Number the steps so the order is unmistakable.
  • Keep each step to a title plus one line, the detail lives in the visual.
  • The visual demonstrates the steps, not the other way around, lead with the Frame.

Code

Link frame.css, then place a .frame beside a numbered <ol>, each step pairs a badge with a title and one line.

<link rel="stylesheet" href="/_shared/components/frame.css">

<div class="frame">
  <div class="frame__bar">
    <span class="frame__dot"></span>
    <span class="frame__dot"></span>
    <span class="frame__dot"></span>
    <span class="frame__url">app.convert.com/new-test</span>
  </div>
  <div class="frame__body"><!-- walkthrough video --></div>
</div>

<ol>
  <li>
    <span>1</span>
    <h3>Pick a goal</h3>
    <p>Choose the metric your test should move.</p>
  </li>
</ol>