Principles
Seven ideas that guide every Convert design decision. The why behind the system.
Principles
01
Warm, not clinical
Convert should feel human. We reach for warm cream surfaces instead of cold grey, so the product feels considered, not corporate.
grey
cream
02
Cream over white
Surfaces are warm cream, not stark white. It reads as editorial, not generic SaaS.
Card
03
Evidence over decoration
Lead with real numbers. Visuals reinforce a claim, they never just fill space.
38%lift
04
One accent, one action
Violet is the accent for links, eyebrows, and icons. Blue is reserved for primary actions only.
05
Restraint in motion
Motion is purposeful and subtle, and always respects reduced-motion.
ease-out
200ms
06
Compose, do not reinvent
Build sections from the canonical components and patterns. New one-offs are tech debt.
Button
Card
Tabs
07
On the grid
Spacing and radius are multiples of 4. No off-grid values.